In Naples, Italy, a debate has begun about the city's famous traditional food, pizza. Billionaire Flavio Briatore criticized the low-cost, simple pizzas of Naples. He called them "bricks of dough with a puddle of tomato." The kind of pizza that Briatore was criticizing is called the Neapolitan Margherita. It is a simple pizza, made of only dough, tomato sauce, cheese, and basil. The United Nations Educational, Scientific and Cultural Organization (UNESCO) aims to protect cultural arts, including cooking. UNESCO considers Neapolitan pizza making, or "Pizzaiuolo," an "intangible cultural heritage" of Italy. That means making pizza is a skill or idea passed from generation to generation and important to Naples, Italy and the world.