However, small scope producers are very difficult to regulate especially from a top-down approach
Because of this, elective markets for safe chicken and specifically could the market the marketing of safe production practices processing practices and trading practices to urban consumers has a potential to improve the biosecurity of free range chicken production by incentivizing producers to change their practices through price premiums Things like traceability, branding and labeling if they're credible I'll have the potential to ensure compliance with biosecurity standards and hence decrease avian influenza risk I'd also like to point out here, what I'm talking about is the marketing of safe practices, best practices something along those lines but I'm not talking about is avian influenza free poultry This is very very expensive to be able to do to ensure that an individual chicken or duck is free of avian influenza So what I'm looking at is people's general preferences for safety