So, we were thinking about, okay, we want to build like, a company vacation into how Wufoo sort of works to reward our users every single year. And we said okay, if the vacation is sort of built in there for the recovery, we could have one crunch period, right, before that vacation set up. And we'll just only do customer support that will just sort of scale with people. So. The way we did the very first crunch mode is that it was just between the three founders. And we had each of us draw a ten-item to-do list. That would be fairly aggressive. And the first person to get through seven of their items would win. And the the last person to get through seven of their items. And trippage meant that you carried other person's luggage and got people drinks when you're on the company vacation. Would become what we called trippage. So we did that and during that period, everyone was like pretty excited about it and motivated, and only the winner got to choose the next company vacation the following year. And then all the sudden Ryan had basically poorly estimated the items on his list.