It's Official: We're Seduced by Cigarette Packaging. New Scientist July 23rd,2013
We are easily seduced, it seems. Plain packages do make cigarettes less appealing. That is the conclusion from interviews with 536 smokers in Victoria, Australia, where plain packaging was introduced last December. However, the UK government recently dropped plans for plain packaging, citing lack of evidence. says Deborah Arnott of Action on Smoking and Health. Compared with smokers using brand packs, those buying plain packs were more likely to judge their cigarettes to be poorer quality than a year earlier, and find them less satisfying.