Failure Is Your Friend Most people seem to have an innate fear of failure, but failure is really your best friend. People who succeed also fail a great deal because they make a lot of attempts. Those who have the most successes also have the most failures. There is nothing wrong or shameful in failing. The only regret lies in never making the attempt. Sometimes the quickest way to find out if something will work is to jump right in and do it. You can always make adjustments along the way. During college I tried a lot of crazy ideas