]]AnSJop]=kqfw)2O0WV。到2013年，全球消费价值210亿的咖啡DaWP29+o*+fYtCx+!W。" style="white-space:normal;" width="400" height="333" border="0" hspace="0" vspace="0" />

“The convenience, versatility, and branded experience of instant coffee make it an attractive consumer product in emerging coffee markets, while in established markets, instant coffee seeks to shed its commodity image to sustain consumer interest,” the report said.

And Nescafe is the most popular brand of instant coffee in every region, dominating a staggering 44 per cent of the instant coffee market value, and 40 per cent of retail volume, in 2013.

报告指出：“因为方便、用途多样和品牌众多，速溶咖啡在新兴咖啡市场中成为一个极具吸引力的产品W;b_u1+.aPU-0^RY*Z。而在原有咖啡市场中，速溶咖啡总是想摆脱商业产品的形象来吸引消费者bMLqr=#Y)KBTny^f#。”而在世界各地，雀巢咖啡都是最受欢迎的速溶咖啡品牌0@|ZD[(oIMbnln[*Oh@。2013年，雀巢惊人地主导了44%市值和40%的零售额=R;xrl^cAP,Kx=。