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Many of the home electric goods which are advertised as liberating the modern women tend to have the opposite effect, so they simply __1__ change the nature of work instead of eliminting it. Machines have a certain novelty value, as toys for adults. It is certainly less __2__ tired to put clothes in a washing machine, but the time saved does __3__ not really amount too much: the machine has to be watched, the __4__ clothes have to be carefully sorted out, stains removed by hand, water changed, clothes taken out, aired and ironed. It would be more liberal to pack it all off to a laundary and not necessarily __5__ more expensive, since no capital investment is required. Nevertheless, if you really want to save time you do not make __6__ cakes with an electric mixer, you buy one in a shop. If one compares the image of the woman in the women's magazine to the goods advertised __7__ by those periodicals, one realizes how useful a projected image can be commercially.
A careful balance has to be struck: if you show a labor-saving device, follow it up with a complex recipe on the next page; on __8__ any account hint at the notion that a woman could get herself a __9__ job, but instead foster her sense of her own usefulness, emphasize __10__ the creative aspect of her funtion as a housewife.
