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We develop products the market wants to buy. We rely on our instincts and have frank discussions with dealers.
我们开发市场想要购买的产品。我们依赖于自己的直觉以及和经销商们进行开诚布公的讨论。
We do this rather than run marketing studies, because we think they can be a waste of time. It sounds simple, and it works for us.
我们没有进行市场研究，因为我们认为这是浪费时间。听起来很简单，并且对我们而言非常奏效。
And while the advanced telescopes are clearly the company's brand strength,
虽然高级望远镜显然是公司的品牌实力，
a major reason for our success with consumers is our ability to apply sophisticated technology to mass-market models.
但我们在消费者方面取得成功的主要原因是我们将精良工艺运用于大众市场模型的能力。
We offer a range of telescopes costing from eighty-nine dollars to fifteen thousand dollars,
我们提供的望远镜成本在89美元到15000美元不等，
but fifty per cent of sales are generated by telescopes sold for under five hundred dollars.
但是50%的销售额都来自于价格在500美元以下的望远镜。
In the future, I see Hinde creating more telescopes for amateur astronomers.
我预计未来Hinde将为天文爱好者创造出更多的望远镜。
But the company is also looking for ways to broaden into new markets.
但是公司也在寻求扩张新市场的方法。
We believe that our core competencies are in demand and will achieve that breakthrough for us.
我们认为我们的核心竞争力很受欢迎，并将为我们实现突破。
For the last year, for example, the company has supplied optical components to HNT Networks in Seattle, a wireless-communications company.
例如，去年公司为西雅图的HNT Networks供应光学元件，这是一家无线通信公司。
Thank you. If you have any…
谢谢。如果大家有任何...
