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Speechwriting Techniques
演讲稿写作技巧
Some believe that the best speechwriters have an inherent talent,a natural creative instinct, and that speechwriting is an art form.
有些人认为优秀的演讲稿撰写者有与生俱来的天赋和自然而然的创造天性，演讲稿写作对他们来说是一种艺术形式。
So what about those of us who do not possess such genius?
那么，对于我们当中缺乏这些天资的人来说，该怎么办呢？
Can we still produce successful speeches?
我们是否也能创造出成功的演讲稿？
A communications specialist outlined a number of speechwriting techniques.
沟通交流专家给出了一些演讲稿写作技巧。
One such technique is introducing contrast.
其一是引用对比，
This is extremely useful when presenting a positive spin on a negative issue.
这在对具有负面因素的问题提出正面影响时有积极作用。
Another technique is the use of three-part lists,which can be an excellent way of adding finality or confirming a statement.
另一个技巧是使用三段式排比，这在演讲结束和确认观点时非常好。
These techniques can be used like tools.
这些技巧可以像工具一样使用。
They can be chosen from a toolbox and applied as necessary.
我们可以从工具箱中挑选任一技巧，并在适当的时候加以利用。
A few other techniques you might find in a speechwriter's toolbox might be the use of anecdotes and alliteration.
你或许能在演讲稿撰写者的工具箱里找到其他技巧—使用奇闻趣事和头韵。
So next time try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter.
因此，下一次可以试试运用其中一条或几条技巧，看看自己是否能成为一个成功的演讲稿撰写者。
