亲爱的朋友们，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.

TODAY’S TOPIC:Packaging 包装

1. Packaging involves designing a product container that will identify the product, protect it, and attract the attention of buyers. It is important to both consumers and manufacturers.
包装涉及到设计一个容器，好让产品能够更好地被识别和保护，并吸引买家的注意力。 它对消费者和生产商都是很重要的。

2. Originally, packages were designed mostly for their functional value: they protect products from damage or spoilage. Today packaging also has significance as a marketing tool.
最初，包装大多是为他们的功能性价值而设计的：他们保护产品不受损伤。 如今包装做为一个营销工具也具有非凡的意义。

3. To develop an appealing package that will catch the buyer’s eye, marketers consider not only function but also shape, color, size and graphic design.
为了开发一个能吸引买家眼球的包装，营销人员不但要考虑其功能，而且要考虑形状，颜色，大小尺寸和图案设计。

4. Studies show that more consumer buying decisions are being made at the point of purchase and that the time spent during each shopping trip is decreasing.
研究显示，更多的消费者购买决策是在购买的时候做出的，而且花在每次购物活动的时间在减少。

5. Through the use of color, size, shape ,graphics and typefaces, marketers design packages to establish distinct identities that set their products apart from those of competitors.
通过使用颜色、大小、形状、图形、字体、营销人员设计包装来建立不同的身份,使他们的产品区别于对手的产品。

6. Packaging needs to be clean and obvious. Marketers need strong brands and icons that people can identify with.
包装需要是干净和明显的。营销人员需要强有力的品牌和图标使人们能够识别。

7. A firm can create desirable images and associations by designing a package that conveys impressions of richness, luxury, and exclusiveness.
一个公司能够创造不错的形象和关系，这是通过设计一个能够传达富足、奢侈和专属感的印象的包装来实现的。

8. Packaging influences consumers’ attitudes toward products and their buying decisions. Appealing packages capture buyers’ attention, therefore, buyers are more likely to pick up goods with appealing packages from a variety of choices.
包装影响消费者对产品的态度和他们的购买决策。 吸引人的包装吸引购买者的注意力,因此,买家更会从众多选择中选取拥有吸引人的包装的商品。

OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.