With the uprising of Internet, the biggest hightlight of the Spring Festival of the year of Horse is grabing red envelopes online .Wechat’s gaining popularity helped Tencent took a head start in the cormb at with Alibaba, the leader of internet payment. What’s behind this was the shrinking traditional customs: the Spring Festival Gala still ended up in the people’s criticism even with the help of Director Feng. What’s more, fireworks were no longer welcomed by the people who’s awareness of environment protection kept increasing. People need a new custom to fill the blank.

Grabing red envelopes on line attracted thousands of people to join in by it’s fast .Sadly, what young people who travelled a long distance to go back home did during the festival was not communicating with the elders but hold a cellphone all day along just in order to grab a red envelope and get some money. In the case, we can say maybe missing is better than seeing. Give a red envelope with money inside is a long history custom which represents a good with to the youngers from the elders and also like a amulet wishing the children a healthy and happy new year. Online red envelope is like resulted from the heat love between money and internet. It’s a carnival of materialism.

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