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Section C
Directions: Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words.
Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a corner through an “aroma box”, a machine which blows warm, sweet-smelling air into the environment.
Heathrow’s move into “sensory” marketing is the latest in a long line of attempts by businesses to use sensory psychology — the scientific study of the effects of the senses on our behavior to help sell products. Marketing people call this “atmosphere” — using smells to influence consumer behavior. On Valentine’s Day two years ago, the chain of chemist’s Superdog scented one of its London shops with chocolate. “Chocolate is associated with love, ” said a marketing spokeswoman, “We thought it would get people in the mood for romance.” She did not reveal, though, whether the smell actually made people spend more money.
However, research into customer satisfaction with certain scented products has clearly shown that smell does have a commercial effect, though of course it must be an appropriate smell. In a survey, customers considered a lemon-scented detergent (洗涤剂) more effective than another scented with coconut despite the fact that the detergent used in both was similar. On the other hand, a coconut-scented sun cream was rated more effective than a lemon-scented one. A research group from Washington University reported that the smell of mint or orange sprayed in a store resulted in customers rating the store as more modern and more pleasant for shopping than other stores without the smell. Customers also rated the goods on sale as better, and expressed a stronger intention to visit the store again in the future.
Writers and poets have often described the powerful effects of smell on our emotion, and smell is often considered to be the sense most likely to recall emotion-filled memories. Perhaps the reason is because smells are very difficult to give a name to. The fact that smell is invisible, and thus somehow more mysterious, may partly explain its reputation as our most emotional sense.
(Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS.)
78. What is the function of “aroma box” at Heathrow airport?
79. The example of “coconut-scented detergent” and “coconut-scented sun cream” is used to show that __________.
80. __________ is of help for the store to leave a better impression on customers.
81. What is one of the reasons why smell is considered the most emotional sense?
第II卷
I. Translation
Directions: Translate the following sentences into English, using the words given in the brackets.
1. 这位医生已经说服了很多人戒烟。(persuade)
2. 直到完成了任务，他才发现时间已经到了午夜。(Not until…)
3. 他总是毫不犹豫地提出他认为对别人有帮助的批评。(hesitate)
4. 现在就预订展览会的门票，你将有机会欣赏到众多的艺术作品。(chance)
5. 药品没有广告说得那么有效，我服了药后，没有缓解我的咳嗽。(as…as)
II. Guided Writing
Directions: Write an English composition in over 120 words according to the instructions given below in Chinese.
你昨天在超市购物时遭遇了一件不开心的事。写一封E-mail向超市经理投诉，告诉他事情的经过，并提出你希望的解决方案。（文中请不要出现真实的校名人名）
