2. Think of Apple's apple, the sea-shell symbol used by the Shell oil company , or Nike's "
swoosh".
苹果公司的“苹果”,壳牌石油公司的“贝壳”或者耐克的“嗖的一声”。
3. "A Tale of Three Logos: The Swoosh, the Shell, the Arches Conclusion, Consumerism versus Citizenship. " Chapter 16 in No Logo.
三个品牌的故事──飞扬符号、贝壳、黄金拱形,消费者主义对抗国家公民〉,摘自《无品牌》第十六章。