听力原文:
Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales ofathletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first productwas a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace Ilie Nastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordanand golfer Tiger Woods accelerated Nike’s corporate success. Nike has had to defend itself against criticism that its products are made by children and workers paid below the legal minimum wage in sweatshops.

耐克是全球知名的运动和设备制造商之一。因销售运动鞋而引领世界。1964年,比尔·鲍尔曼和菲利普·耐特创办了该公司。起初的名字叫作蓝带体育用品公司,但是在1978年更名为耐克。耐克的英文原意指希腊胜利女神。“Just Do It”是其最著名的商标标语,1971年,耐克开始使用“Swoosh”标志。蓝带体育用品公司所生产的首个产品是一双名叫“耐克”的球鞋。耐克成功的最大因素之一要归功于超级体育明星的代言。网球选手纳斯塔斯是第一个。随后还有篮球巨星迈克尔·乔丹,高尔夫选手老虎·伍兹,他们都使得耐克更加成功。耐克还必须捍卫自己,面对质疑,有人称耐克的产品都是由儿童制作产生,工人工资低于法定最低值。
译文属可可英语原创,未经允许,不得转载。











