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商务英语基础教程2(MP3+字幕) 第11课:International Trade

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Lesson 11 Dialogue Fast Mover
Ruby: Well, you know, even though sales are sluggish now, I think that we could enhance our product line by teaming up with a foreign producer.
Acton: That seems right. So much turbulence in the market has slowed sales, but the new trade agreement about to be signed should be a window of opportunity.
Ruby: Also, the national think tank has new research that confirms that international partnerships are great leverage for getting into new markets.
Acton: That's right. So to capitalise on the opportunity, we should assign a task force to study how to best approach a partnership what terms and agreements we want, and what incentives we can offer.
Ruby: As we enter new markets, it is more important than ever to make our products intuitive, so that people across cultures find them natural to use.
Acton: Our CEO always preaches about first mover advantage.
So, now seems a fine time to prove good on the philosophy.
We could be the first to build the next generation of products.
Ruby: Well, moving abroad and moving quickly poses hazards, so we must be thoughtful, too.
Acton: Plus, there might be backlash in the company if we have to downsize staff or if our products become produced too globally.
We need to consider all our connections.
Ruby: There's so much to consider these days! Let's just hope we turn a profit this year!

重点单词   查看全部解释    
sluggish ['slʌgiʃ]

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adj. 懒惰的,迟钝的,无精打采的

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tank [tæŋk]

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n. 坦克,箱,罐,槽,贮水池
vt. 把 .

 
turbulence ['tə:bjuləns]

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动荡 n. 喧嚣,狂暴,骚乱,湍流

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thoughtful ['θɔ:tful]

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adj. 深思的,体贴的

 
advantage [əd'vɑ:ntidʒ]

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n. 优势,有利条件
vt. 有利于

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intuitive [in'tju:itiv]

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adj. 直觉的

 
leverage ['li:vəridʒ]

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n. 杠杆(作用,力量),举债经营 v. (使)举债经营

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opportunity [.ɔpə'tju:niti]

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n. 机会,时机

 
approach [ə'prəutʃ]

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n. 接近; 途径,方法
v. 靠近,接近,动

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enhance [in'hɑ:ns]

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vt. 提高,加强,增加

 

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