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And that required doing a lot of these things to help people sort of do what they need.
要做到这一点需要付出很多努力
So John Gotman noticed there was a different type of behavior for relationships and why people divorced.
John Gotman注意到，人们的感情行为方式有很多种以及为什么会离婚
Basically there would be some subset of people who would stay together 10, 15 years
有些人结婚都已经10年，15年龄
and then all of a sudden they divorce and there was none of the other indicators
突然毫无征兆地就离婚了
which sort of show that this is what was gonna happen.
提前一点征兆都没有
And I was looking through the data and I realized oh, there's no passion, there's no fire between these people, right?
他仔细研究了这些数据发现，夫妻间已经没有了激情
When it comes to relationships they kinda follow the second law of thermodynamics, right?
在感情方面有点类似于热力学第二定律
In a closed energy system things tend to run down so you have to constantly be putting energy and effort back into it.
在一个封闭的能量系统里，能量是在不断减少的为了保持能量充足，必须不断往里添加能量
Now the way a lot of people sort of think about showing people that I care about you in products and in companies is to do things like let's have a blog, right?
很多人认为要让用户知道我们很关心他们需要建立博客
Lets' have a newsletter?
或者是给他们发个公告
The thing is, we look at these rates and basically it was such a small percentage of our active users
但是，我们做了研究只有一小部分的活跃用户会注意到这些
that it was like, most of our users have no idea all the awesome stuff that we're doing for them.
大多数的用户都不会意识到我们的良苦用心
So we built a new tool.
因此，我们研究了一个新方法
We called it the Wufoo system, and what it allowed us to do was just time stamp
我们建立了一个新工具，称之为"Wufoo提醒系统"它会记录每一个新功能
every new feature that we're building for users and then every time they would log in,
推出的时间每当用户登录Wufoo的时候
we would look at the difference between their log in time
我们会看一下
or last log in time and the new features that were implemented.
用户登录和退出的时间，以及新应用的推出时间
And when you had this message show up, hey since you've been gone
然后用户就会收到这样的信息"在您没有登录Wufoo的这段时间里
here's all the awesome stuff that Wufoo did for you.
我们推出了以下新功能啦"
Hands down this was the most talked about feature I've ever had every time I went out to talk to users.
每次我和用户交流的时候他们都会提到"Wufoo提醒系统"
Right they'd say like dude I love that since you've be, since you've gone thing
他们会说：亲，我非常喜欢这个提醒系统那句"你不在的时候推出新功能"太好了
even though I pay the same amount every single month
虽然每个月付的钱都是一样的
