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《广告狂人》第一季视听精讲第5期:职场女强人猛于母老虎

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So what Don is saying is that through a variety of media including a spot during The Danny Thomas Show if you can afford it,
Don的意思就是要利用各种媒体来宣传 如果能承担得起的话在丹尼-托马斯脱口秀上宣传都可以
we could really boost awareness Then, a 10% off coupon in select ladies'magazines will increase your first time visitors.Once we get them into the store,
这样我们可以扩大知名度 在女士杂志发行九折优惠券 可以吸引不少新顾客进店 我们只要让他们进了商店
the rest ... is kind of up to you
剩下的 就看你们的了
Mr. Draper, our store is 60 years old.
Draper先生 我们可是60年的老店了
We share a wall with Tiffany's.
我们和Tiffany是隔壁
Honestly, a coupon?
说实在的 优惠券?
Miss Menken, coupons work.
Menken小姐 优惠券很管用
I think your father would agree with the strategy.
我认为你的父亲绝对会同意我们的策略
He might, but he's not here, because we just had our lowest sales year ever.
可能吧 但是他不在这 因为我们的销量已经跌到了有史以来的最低点
So I suppose what I think matters most right now.
所以我认为 我的想法现在才是最重要的
Miss Menken, why did you come here?
Menken小姐 那你为什么来这里?
There are a dozen other agencies better suited to your ... needs.
还有一大堆其他的代理商 更加符合您的...要求


If I wanted some man who happened to be from the same ... village as my father to manage my account I could have stayed where I was.
如果我想让一些和我父亲同村的人来经营我的业务 我就不会来了
Their research favors coupons, too.
他们的市场调查也钟情于优惠券
It's not just research, Miss Menken.
这不仅仅是调查 Menken小姐
Housewives love coupons.
家庭主妇喜欢优惠券
I 'm not interested in housewives.
我对家庭主妇不感兴趣
What kind of people do you want?
那你需要什么样的顾客?
I want your kind of people, Mr. Draper.People who do not care about coupons whether or not they can afford it.
我需要你这样的顾客 Draper先生 那些不在乎优惠券的人 无论他们能否支付得起
People who are coming to the store because it is expensive.
那些因为昂贵才来的人
We obviously have very different ideas.
那我们的看法还真不同
Yes, like the customer is always right?
是的 就像"顾客至上"?
Gentlemen, I really thought you could do better than this.
我真希望你能再表现好点
Sterling Cooper has a reputation for being innovative.
Sterling Cooper公司素来具有创新美誉
Miss, you are way out of line.
小姐 你太过分了
Don, please.
Don 别这样
Let's not get emotional here.
在这不能够冲动
There's no reason we can not talk this out.
我们没道理谈不拢的
Talk out what?
谈拢什么?
This silly idea that people are going to come to some store they 've never been to because it's more expensive?
人们会出入一家自己没去过的店 只是因为它昂贵 这种想法太愚蠢了
It works for Chanel.
香奈尔就是这样的
Menken's is not Chanel.
Menken百货可不是香奈尔
That's a vote of confidence.
我有信心做到那样

重点单词   查看全部解释    
costume ['kɔstju:m]

想一想再看

n. 服装,剧装
vt. 提供服装,为 ...

联想记忆
innovative ['inəuveitiv]

想一想再看

adj. 革新的,创新的

 
strategy ['strætidʒi]

想一想再看

n. 战略,策略

 
awareness [ə'wɛənis]

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n. 认识,意识,了解

联想记忆
adapt [ə'dæpt]

想一想再看

vt. 使适应,改编
vi. 适应,适合

联想记忆
emotional [i'məuʃənl]

想一想再看

adj. 感情的,情绪的

 
uniform ['ju:nifɔ:m]

想一想再看

n. 制服
adj. 一致的,统一的

联想记忆
garment ['gɑ:mənt]

想一想再看

n. 衣服
vt. 给 ... 披上衣服,覆上

联想记忆
boost [bu:st]

想一想再看

vt. 推进,提高,增加
n. 推进,增加

联想记忆
confidence ['kɔnfidəns]

想一想再看

adj. 骗得信任的
n. 信任,信心,把握

联想记忆


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