Seafood Watch believes these measures "do not go far enough".The right whale (supposedly so named for being the "right" whales to hunt because they floated when they were killed) is in danger of extinction.Fewer than 350 North Atlantic right whales survive.According to one study, over 80% of them have been entangled in fishing gear at least once.They bear the scars.Maine's lobstermen say that the damage is not caused by them.There have been no documented deaths associated with Maine gear.Seafood Watch should be celebrating a proactive industry, says Luke Holden, a lobsterman and owner of Luke's Lobster, a restaurant on Portland pier.He also owns a processing plant and sells to Whole Foods, a supermarket chain."What else can we do to reduce risk?" he asks."How can we work together to continue to protect what's important?"The National Oceanic and Atmospheric Administration (NOAA), the federal agency which oversees the country's fisheries, has long been working with Maine to support sustainable lobster fishing and protect endangered species."We fully recognise that Maine lobstermen have done a ton over the years," says Allison Ferreira of NOAA, "but more needs to be done."