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Business
Electronic Waste -- iMac, iPhone, iRepair
Apple performs an unusual U-turn
Apple’s purpose has always been to empower the users of its wares.
“People are inherently creative. They will use tools in ways the toolmakers never thought possible,” once opined Steve Jobs, the computer maker’s late co-founder.
So it was always odd that the firm went to great lengths to stop customers fixing its products.
Repair manuals were kept secret; genuine replacement parts were hard to come by; and, most recently, replacing the screen of the latest iPhone disabled the gadget’s facial-recognition feature.
No longer.
In a series of moves that surprised many, Apple earlier this month promised a software fix to make the new iPhone model more repairable, and on November 17th announced that it will allow individuals to mend their devices and provide manuals, tools and parts.
Even its critics applauded, especially the leaders of a growing global “right-to-repair” movement including Kyle Wiens, the boss of iFixit, a website that sells parts and publishes free repair guides.
Yet the likely impact of the “Self Service Repair” programme is unclear.
A new online store will open from early next year.
Owners who return used parts for recycling will get credit toward a purchase.
商业
电子废弃物――iMac, iPhone, iRepair
苹果进行了一个不寻常的180度大转弯
苹果的目的一直是让用户能够充分使用其产品。
“人天生就有创造力。他们会以工具制造者从未想过的方式使用工具,”这家电脑制造商已故的联合创始人史蒂夫・乔布斯曾这样说。
因此,该公司竭尽全力阻止客户修理其产品总是令人感到奇怪。
维修手册是保密的;原装的替换零件很难获得;并且最近,为最新款的iPhone更换屏幕会使它的面部识别功能失效。
情况不再如此。
苹果做出了一系列令众人吃惊的举措,本月早些时候它承诺进行软件修复,使新款iPhone更具可维修性,并在11月17日宣布,它将允许个人维修自己的设备,并提供手册、工具和零部件。
就连它的批评者也对其大加赞赏,尤其是日益壮大的全球“修理权”运动的领导者们,其中包括凯尔・维恩斯,他是iFixit的老板,iFixit是一家销售零件并发布免费维修指南的网站。
然而,“自助维修”计划可能产生的影响尚不清楚。
一家新的网上商店将于明年初开始营业。
将废旧零件返还用于回收的用户将获得购买积分。
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