Ford Motor Company has officially presented an electric version of its best-selling F-150 pickup truck.The company showed off its new model, the F-150 Lightning, during an event this week.In announcing the vehicle, Ford chief Jim Farley said it represented "a watershed moment" for the company.He added, it also marked "a very important transition" for the automobile industry.Experts say that with its new vehicle, Ford is aiming to be highly competitive with other companies in the electric truck market, notably Tesla and General Motors.The Lightning seems to offer buyers new technology in a popular, proven vehicle that is also good for the environment and saves on fuel costs.The trucks are to be manufactured at a production center in Dearborn, Michigan beginning next year.Ford said it was investing $700 million into the production complex and was adding 500 new jobs.
