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This is Scientific American's 60-second Science. I'm Karen Hopkin.
You can tell a lot about people's general state of mind based on their social media feeds.
Are they always tweeting about their biggest peeves or posting pics of particularly cute kitties?
Well, in a similar fashion, researchers are turning to Twitter for clues about the overall happiness of entire geographic communities.
What they're finding is that regional variation in the use of common phrases produces predictions that don't always reflect the local state of well-being.
But removing from their analyses just three specific terms―good, love and LOL―greatly improves the accuracy of the methods.
"We're living in a crazy COVID-19 era.
And now more than ever, we're using social media to adapt to a new normal and reach out to the friends and family that we can't meet face-to-face."
Kokil Jaidka studies computational linguistics at the National University of Singapore.
"But our words aren't useful just to understand what we, as individuals, think and feel.
They're also useful clues about the community we live in."
One of the simpler methods that many scientists use to parse the data involves correlating words with positive or negative emotions.
But when those tallies are compared with phone surveys that assess regional well-being,
Jaidka says, they don't paint an accurate picture of the local zeitgeist.
To find out why, Jaidka and her colleague Johannes Eichstaedt of Stanford University analyzed billions of tweets from around the United States.
这里是科学美国人――60秒科学。我是凯伦・霍普金。
你可以依据人们的社交媒体信息判断出他们的到他们的一般心理状态。
他们经常发帖吐槽自已最讨厌的事吗?还是会发特别可爱的猫咪的图片?
研究人员正在以类似方式,在推特上寻找关于整个地理社区的整体幸福感的线索。
他们发现,常用短语使用的地区差异产生的预测并不总是反映当地的幸福状况。
但只要从他们的分析中去掉“good”(好)、“love”(爱)和“LOL”(大笑)三个特定词语,研究就去的准确性就能大大提高。
“我们生活在疯狂的新冠肺炎时代。
如今我们比以往任何时候都更频繁地利用社交媒体来适应新常态,接触我们无法面对面见到的朋友和家人。”
在新加坡国立大学研究计算机语言学的科基尔・贾伊德卡说到。
“但我们的词语并不仅仅用来理解我们个人的想法和感受。
同时也是有关我们所居住社区的有用线索。”
许多科学家用于分析数据的更简单方法之一是,将单词与积极或消极情绪关联起来。
但贾伊德卡表示,在与评估地区幸福感的电话调查结果进行比较时,
这些记录无法准确描述出当地的时代精神。
为了找出原因,贾伊德卡和同事――斯坦福大学的约翰尼斯・艾希施泰德――分析了全美数十亿条推文。
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