Has there been any feedback on which magazines most consumers see these ads in?Well, Healthy Eating magazine has the largest number of readers, but that's not the same thing, of course.According to the survey results, Food Ideas was the magazine mentioned more often than any other.Easy Meals has been fairly successful, too, which is surprising, though that was the one the agency recommended us to advertise in.Yes, that's right. I think the agency has given us some really good advice.I'm impressed. I know it might seem that we're paying them a lot of money,but if you think of the sales we're achieving... after this experience, I would always use the agency -even if it costs us more.Well, as you say, things are going very well so far.