But let's take a step back. Why do we need rules on competition at all?Why not just let businesses compete?Isn't that also the best for us if they compete freely,since more competition drives more quality, lower prices, more innovation?Well, mostly it is. But the problem is that sometimes, for businesses, competition can be inconvenient,because competition means that the race is never over, the game is never won.No matter how well you were doing in the past, there's always someone who are out there wanting to take your place.So the temptation to avoid competition is powerful.It's rooted in motives as old as Adam and Eve:in greed for yet more money, in fear of losing your position in the market and all the benefits it brings.And when greed and fear are linked to power, you have a dangerous mix.