Tom, I understand When Havas Media North America hired you early this year to be head of strategy and innovation,it did not include the words "future" of "futurist" in your title,but a large part of your role is understanding where the near and not-so-distant futures of media can be applied and acceleratedin ways that give Havas and its clients a competitive advantage.Yes. So, what exactly is your role at Havas?Well, I'm very lucky in that I get paid to think!My role is about understanding the changes in behavior, technology and media,and then to use that information to inspire new thinking and new ideas, and then to bring them to life.It could be anything from what the Internet of things means for our clients,to how mobile coupons could develop. The key is making something from it.What areas of business do you think require the most focus on innovation right now?I think we need to innovate in two very broad areas.First, we need to start working around people and not our own interests or channels.We need to create new processes and structures, and bring in new talent to take advantage of the evolving media landscape.In the same way that television show were plays that were filmed,we've tended to simply repurpose advertising units that were invented several decades ago.
