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Part 4 The Brightest Heaven of Invention
The saga of Steve Jobs is the Silicon Valley creation myth writ large:
launching a startup in his parents,garage and building it into the world's most valuable company.
He didn't invent many things outright,
but he was a master at putting together ideas, art, and technology in ways that invented the future.
He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do,
and he created the iPod after grasping the joy of having a thousand songs in your pocket
in a way that Sony, which had all the assets and heritage, never could accomplish.
Some leaders push innovations by being good at the big picture.
Others do so by mastering details.
Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries:
The Apple II,which took Wozniak's circuit board and turned it into the first personal computer that was not just for hobbyists.
The Macintosh, which begat the home computer revolution and popularized graphical use rinter faces.
Toy Story and other Pixar blockbusters, which opened up the miracle of digital imagination.
Apple stores, which reinvented the role of a store in defining a brand.
The iPod, which changed the way we consume music.
The iTunes Store, which saved the music industry.
第四部分 最璀璨的创新天堂
史蒂夫・乔布斯的传奇壮大了硅谷的创新神话,
他在父母的车库里开始创业,建立了苹果公司,继而将之发展成世界上最有价值的公司。
他没有发明很多东西,
但他是一个将概念、艺术和技术融为一体,开创未来的大师。
意识到图形界面具有的强大力量,他设计了麦金塔电脑,而这是施乐公司无法做到的。
能将一千首歌曲置入囊中的欣喜又使他创造了MP3播放器iPod,
即使是拥有雄厚资产和悠久传统的索尼公司也绝不可能实现。
为了推动创新,一些领导者从大处着眼,
一些则着重落实细节,
而乔布斯坚持不懈地要两者兼顾。结果,在30年的时间里,他推出了一系列产品,改变了整个产业:
苹果Ⅱ,这是借助沃兹尼亚克的电路板创造而成的首款不是仅面向电脑爱好者的个人电脑。
麦金塔电脑,带来了家庭电脑的革命,使图形用户界面普及化。
《玩具总动员》和其他皮克斯动画电影,开启了数码想象的奇迹。
苹果商店,创新地确立了商店对建立品牌的作用。
MP3播放器iPod,改变了我们消费音乐的方式。
iTunes音乐商店,挽救了音乐产业。
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