It is said that the unique structure of your company has performed well.How does the joint effort work in your company?When we try and bring people together, across the different groups,sometimes there is enough to do in their own group and now we are asking them to cross boundaries and work together.Sometimes we’ll set up skunk work groups, where we will send them off on their own.We call that our internal ventures.But, that is the challenge―the coordination.It’s not so much that there is replication, but finding the right people to be able to give the resources to this convergence of technologiesas opposed to just working in their own areas.If you look at straight innovation, as you would in any pharmaceutical group, or medical device, or consumer group,we have all of those working in our R and D organizations.It’s the ability to work across the boundaries that really brings true innovation,and is going to take some real breakthroughs and will bring real breakthroughs in the future.But, it also does take some coordination and some sacrifice from the individual.That is the toughest thing, getting people to get outside of the silos that they work in and work across the groups.Can you identify the formal and informal ways that Johnson and Johnson identifies new innovations?We have a few things.
