What do you say to those shareholders who are fed up with the stock price?I’m a big shareholder myself; I share the frustration.I’m confident that as the market psychology turns and assumes some of these issues are behind us, we’ll be well positioned.I talk to major investors regularly, and of course they would love to see a higher stock price.But they say, “Keep going and do the right stuff for the future.”So that’s what we are trying to do.What is your worst decision?Axing the EV1 electric-car program and not putting the right resources into hybrids.It didn’t affect profitability, but it did affect image.What is the best thing?Driving any car in the world you want. Plus you do things that are amazing, such as meeting world leaders like George Bush and Tony Blair.I've got pressures in this job―but it’s nothing compared with those guys.What is your strategy for turning around the company?First, we're focused on product.I invite you to look at the next generation (sport) utility.The improvement is simply stunning.We need to keep that sort of pace going.Second of all, we obviously have to step back and re-look at how we’re going to market from a sales and marketing strategy.The third area is basically a frontal assault on all areas of cost to make sure we are driving to be the absolute most efficient manufacturer in the world.
