Rolex is one of the most famous brands of high-quality luxury watches.They are widely regarded as status symbols.The company was started by Hans Wilsdorf and his brother-in-law Alfred Davis in London in 1905.They registered the name “Rolex” in 1908.In 1919, the company moved to Geneva, Switzerland, where it has stayed ever since.Rolex has been a pioneer in watch-making and produced the first ever self-winding watch, the first watch with an automatically changing date and the first underwater time piece.Today, the company produces over 2,000 watches a day, all put together by highly skilled workers.The company has a never-ending job of pursuing counterfeits of its products.Rolex generates around $3 billion in annual revenues and employs just less than 3,000 staff.