Valentine's Day is one of the most famous holidays in the world.It falls on February the 14th and is celebrated across the world.It is the traditional day for lovers to express their love to each other.They do this by sending Valentine’s cards with romantic messages.It is common to leave the card unsigned.Other traditions on this day are buying chocolates and giving red roses.Valentine’s Day used to be an American and European thing, but now it has gone all over the world. It has become very commercial.Companies that make Valentine’s goods even encourage people to send Valentine’s cards to their parents and other family members!In Japan, only women give Valentine’s gifts to all the men they know.There is confusion over which Saint Valentine the day is named after.It is either Valentine of Rome, who lived in the third century, or Saint Valentine, bishop of Terni, from the 14th century.The custom of exchanging romantic messages seems to have started in 19th-century England.In 1847, an American woman, Esther Howland, started producing and selling Valentine cards.Today, over one billion are sent worldwide, with women sending 85 per cent of them.Different companies slowly saw the opportunities to make money from Valentine’s Day.
