The second critical decision is during the summer of 2001.Internet industry was in a very difficult time at that time,at that period, and we gradually realized that this company cannot reallysurvive if we stick with the backend technology providers thing.So I made the decision to switch gear andbecome a consumer-oriented search site.The risk for that is you basically start to competewith every single one of your customers.They pay you money, we had a lot of very famous,very prominent customers, but all of a sudden,we started to compete with every one of them. It's quite risky.We had a lot of arguments within the management,within the board, and among the investors,and I finally decided that's the way to go.Because if we don't do that,a year from now I don't see the company doubles in revenueand I don't really see the future of this company.So we made that decision and moved on.This decision is also hard to make becausewhen you are a backend technology provider,it's like selling a piece of commodity.You just need to be as good as everyone else on the market.When you decide to become a front-end consumer-oriented service,
