Apple Watch is incredibly accurate it uses multiple technologies, keeping time to 150ms. We have worked closely with horological experts from around the world to help us understand the cultural and historical significance of timekeeping, and this has profoundly informed our design. We know that wearing something all day, every day becomes as much about personal preference and self-expression as functionality. So we've designed a range of watch faces. You can personalize both their appearance and their capability. Personalization extends way beyond the interface. We have designed six different straps and a mechanism that makes the straps easily interchangeable with a refinement and precision that's born of functionality. The Sport Band, in a range of bold colors, is made from a tough, durable, sweat and chemical-resistant high-performance elastomer.
