You know, it's driven Apple from the beginning this compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal. We've designed a range of products so personal, you don't put them on your desk or in your pocket. You wear them on your wrist. We conceived, designed, and developed Apple Watch as a completely singular product. You can't determine a boundary between the physical object and the software. We're introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire desire. The watch senses that you're raising your wrist and then activates the display. You see an organization of apps that while new, is somehow familiar. Navigation is fluid and vital. Magnifying content on a small display is fundamentally important. So we've developed a whole new interface specific to the challenges associated with a product this small.
