Lesson 10 Dialogue Articulate a StrategyYou know, these days we just seem to go around in circles with our strategies.I think we need a new template that combines a data-driven strategy with a unique vision.First, we should start with a strong kick-off meeting to get new ideas and outline the basics. Then we shouldn't be afraid to hone and modify the strategy along the way.Sure, up-to-date feedback and responses are crucial. We never want to be out-of-touch with the market, but we also want to be ahead of the curve.Well, ideally, we want to create the curve, but that would take some ambitious moves. So, before we get too deeply involved in any project, we should run a few pilot programs.Great idea. Then we could simulate those markets to forecast and make some predictions.Exactly, once we know what we are handling, then we can validate some decisions.Great, sounds like we need the perfect combination of aspirational thinking set against core concrete goals.Yep, you might callHope & Realism.Hmm. . . that could be our internal tag for this next campaign! Good word choice!
