Lesson 09 Dialogue Drill Down & Scale-Up Okay, so first of all, our brand is known for its savvy image. So, we should promote that foremost. Yes, and secondly, we should drill down on the data that our marketing team has already. For sure. Once we know local preferences for flavors, colors, and textures, then we can start to scale-up operations. How to enter a market can seem so murky at first! So, I am glad that we captured some data and have formulated a plan. As always, our image should be welcoming to all, but it is key to keep in mind our core customer. Then we can establish some price points that will create customer spending. Well, it looks like it was advantageous to be so pre-emptive in entering this market. Although the coffee-cafe culture is a bit new here, there seem to be signs of acceptance. So far I cannot see any downside, but it might take awhile for consumer demand to pick up. Well, at the first sustained rise in demand, I will perk-up for sure!
