After the Web site was launched, it was fine-tuned lby Bezos and his employees to include features such as one-click shopping and customer reviews.Investors were able to buy stock in Amazon.com beginning in 1997 when the company went public.Over the next few years Bezos expanded the company by launching Web sites in Canada, the United kingdom, Germany, France, and Japan.Management StyleOn the surface Bezos was easygoing with a sense of humor. On the other hand,employees and chroniclers found that he was adamant in his expectations of quick turnaround time on project completion and high productivity,as well as of innovativeness and intelligence. Consequently, Bezos was characterized as a relentless recruiter of talented, innovative individuals.Bezos and personnel According to Bezos, "People here like to invent, and as a result other people who like to invent are attracted here.And people who don't like to invent are uncomfortable here. So it's self reinforcing".To encourage new ideas, Bezos instituted the Just Do It program,wherein the winners were those who proceeded with projects that they felt would help the company without first asking their bosses' permission.
