The Wizard of Web Retailing: Jeff BezosJeff Bezos founded Amazon.com in 1995 as an online bookstore. Due to customer demand the company later expanded and added other products to its inventories,including videos, DVDs, electronics, toys, apparel1, software, household items, and gourmet food.In an interview, Bezos indicated that books were chosen as Amazon.com's first product category because they offered so much selection;in the same interview,Bezos stated, I think the main thing that has differentiated Amazon.com from conventional retailers is its obsessive and compulsive focus on the end-to-end customer experience.That includes having the right products, the right selection, and low prices.
