There was a story about a Chinese old woman and an American old woman.When they met in the paradise,the Chinese old woman said, "It took me 60 years to save enough money to buy a big house",while the American old woman said, "It took me 60 years to pay for the debt of my house".Traditionally, Chinese people prefer the "buy now, pay now" consumption style.They don't want to spend more than they can afford. However, nowadays, the one-child generation of China has become a specific consumption group that cannot be ignored.Ahead-of-time consumption is regarded fashionable among them.Meanwhile,some irrational consuming behaviors such as unrealistic-comparison consumption,show-off consumption and so on also form since their consumption concept has been changed.