Try frugal gift-givingGiving people gifts is one of the most wonderful traditions, as it shows generosity and caring. Until it becomes commercialized. Then it's just really really expensive.Instead, try giving the gift of spending time with someone. Try giving them something you baked or made yourself. Try giving them services they'd appreciate.It doesn't have to cost a lot to be generous.Teach your kids about advertising, saving, earning, and gift-givingIf you have kids, educating them about money will save you a lot of money in the long run. If they know about how advertising influences them in tricky ways,they'll be less likely to demand (OK, beg and plead for) the latest fad toys. If they know about saving and earning money, they'll respect the money that you earn,and that you are trying to save. If they know that gift-giving doesn't have to be about spending a lot of money, they won't necessarily want expensive stuff.