From VOA Learning English, this is the Technology Report.Technology is creating major changes in the music industry. Music lovers listen to and buy music on the Internet.They can watch live concerts of favorite artists online.And music makers as well as music industry officials use social media to reach and increase public interest.Nick Sherwin is the founder of the band ― Suburban Skies. He says 21st Century technology permits a band to control its own future."Social media is a wonderful thing, and being able to control your own art and not be signed by a record label ― to be your own record label ― is liberating."Sherwin says the Internet and social media have created possibilities for musicians.He says the new way to success is to give visitor more than one type of experience."Some most important thing is content. You have to have songs, videos to be able to get up and do this.But I think it is extremely important to do shows to build your brand, to build your reputation," Sherwin said.Music industry officials discussed the future of the business during an international conference in Los Angeles, California.
