In the wake of super typhoon Haiyan, the death toll continues to climb.Efforts to provide food and clothing are accelerating, and some individuals are taking it upon themselves to provide information about what is being done and what can be done.In a modest apartment in Rahway, New Jersey, south of New York City, Cristina Pastor constantly updates the flow of information to her website The FilAm.“Right now I’m looking for how Filipino Americans are reacting to the tragedy.So, I’m looking for stories about how they are raising funds, how they’re feeling, what their thoughts are, how they are connecting with their families back home,” said Pastor.Pastor founded The FilAm website two years ago. She believes there was then - and is even more now - an online audience for Filipino information.“Can you explain a little bit why you are doing your own fundraising?" she asks one person on the phone.“It gets down to a people-to-people approach," said Pastor. She found out that even the corner grocery cashier is raising funds for the victims.“The story of the Filipino cashier who is doing his one person donation relief effort is now posted. It has a picture,” she said.As the relief supplies and money pile up, she said many Filipinos are concerned the relief may end up in the wrong pocket.