Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband and step daughter.Other than food, 90 percent of her purchases are made on the computer in her Washington apartment."I find that, by being able to go online and choose the things that I need to choose, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection,Shaner explained.Shaner has lots of company.Analysts say U.S. online shopping has hit records in November and December.Fifty-seven percent of Americans have made at least one online purchase.Traditional merchants worry that growing e-commerce will shrink their share of the market.Cornell University Marketing Professor Ed McLaughlin says they have reason for concern.He spoke via Skype.Anything that can move online, will. It is just a matter of time, he stated.McLaughlin says traditional stores can keep their customers by offering goods like clothing, which customers may want to see and try on before purchasing - as well as items that are difficult to ship.He says some bricks and mortar stores are also pleasing customers with services that set up or repair computers and electronics.Traditional stores also offer a social experience that some shoppers enjoy.Bill Martin, the founder of ShopperTrak, spoke to VOA via Skype. "There is still a lot of emotion in the buying decision that takes place.
为了自己的婚礼及给她的丈夫和继女的节日礼物，林恩・沙纳通过互联网购一切她需要的。除了食物,她所购买的90%都是由在自己华盛顿公寓的电脑上完成的。我发现,通过上网,选择我所需要的东西,让他们送到我家门口,我消除所有的驾驶,所有人群,所有的噪音环节,而我通常会得到一个更好的选择,沙纳解释说。沙纳有很多公司。分析人士表示美国在线购物在11月和12月已经突破纪录。百分之五十七的美国人中至少有一人在线购物。传统商人们担心日益增长的电子商务将会使他们的市场份额收缩。康奈尔大学市场营销学教授埃德・麦克劳克林表示他们有理由担心。他通过Skype表示。任何可以搬到网络上的东西，都可以。这只是一个时间问题,他说道。麦克劳克林表示传统的商店可以提供商品以留住客户,比如服装,客户可能想看并在购买前试着―难以运输的商品也是这样。他称一些实体商店也通过安装和修理电脑及电子产品的服务让顾客满意。传统商店还提供了一些购物者享受的社会经验。ShopperTrak创始人比尔・马丁通过Skype软件对美国之音表达了观点。在购买决定发生的地方仍然会有许多情感。
暂无注释
