Make-up: the different things, people, etc. that combine to form something; the way in which they combine 组成成分;构成方式
the make-up of a TV audience 电视观众的构成
the page make-up of a text(= the way in which the words and pictures are arranged on a page) 文本的版面设计

deviation: the act of moving away from what is normal or acceptable; a difference from what is expected or acceptable 背离;偏离;违背
deviation from the previously accepted norms 违背事先接受的准则
sexual deviation 性偏离
a deviation from the plan 违背计划

take account of something; take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考虑到;顾及
The company takes account of environmental issues wherever possible. 只要有可能,这家公司总是尽量考虑到环境问题.
Coursework is taken into account as well as exam results. 除考试结果外,课程作业也要计入成绩.
The defendant asked for a number of other offences to be taken into account. 被告要求考虑其他一些罪行.

Pitch: talk or arguments used by a person trying to sell things or persuade people to do something 推销的话;说教;宣传论点
an aggressive sales pitch 强人所难的推销行话
the candidate's campaign pitch 候选人的竞选宣传
Each company was given ten minutes to make its pitch. 每个公司有十分钟时间进行推销宣传.