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国际知名品牌英语简介(MP3+中英字幕) 第37期:哈雷戴维斯

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Harley-Davidson is an American motorbike maker that has established a cult following for its machines. It was founded by William S. Harley and his childhood friend Arthur Davidson in 1901. They spent several years trying to make a motorbike that would sell. They started production in 1907 in their factory in Milwaukee, which is still the company headquarters today. The company has survived despite America’s Great Depression and competition from Japanese companies that finished off most of the world’s other motorcycle makers. Harley produces big bikes (over 750cc) designed for cruising. They have a distinctive Harley rumbling noise. The company has a very loyal following, which it develops through HOG – the Harley Owners Group. The company’s 2009 revenue was over $4 billion. Almost 5% of this was from the licensing of its logo.

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哈雷戴维森是美国摩托车制造商,人们对这一品牌情有独钟qpRJ]Ms2e(。1901年,威廉·哈雷和他儿时的玩伴亚瑟·戴维森创建了该品牌0h3Nr-Tx6_x4MC4*~)。他们对销售摩托车潜心研究了许多年的时间3PG%w!7+FPJVwU,ecT(i。1907年,他们开始在密尔沃基的自家工厂生产摩托车,如今这里仍然是该品牌的总部基地P0BP9Mnsp%o[xa。历经美国大萧条以及日本著名企业的竞争,哈雷戴维森得以存活o%.EWZwkS)fir。哈雷生产的是排量超过7500cc的大型摩托车AR5[K*0g7a3。该企业摩托车有其特有的轰隆声diCON@2]h!%0WSx。哈雷有许多忠实的追随者,这是通过哈雷车友会而逐渐产生的O7XfJRTFD09q)1W。该企业2009年的营业额超过了40亿美金)fP+fOmcPwe。其中有将近5%都是通过品牌授权获得的qZAjrZBV^Jz7u;ZoR8m

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译文属可可英语原创,未经允许,不得转载b^@w+2#NwbVM&|T@WBf

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重点单词   查看全部解释    
distinctive [di'stiŋktiv]

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adj. 独特的

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depression [di'preʃən]

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n. 沮丧,萧条

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swiftly ['swiftli]

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adv. 迅速地,敏捷地

 
cult [kʌlt]

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n. 宗教膜拜仪式,异教,狂热崇拜,个人崇拜

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movement ['mu:vmənt]

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n. 活动,运动,移动,[音]乐章

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established [is'tæbliʃt]

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adj. 已被确认的,确定的,建立的,制定的 动词est

 
competition [kɔmpi'tiʃən]

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n. 比赛,竞争,竞赛

 
mercy ['mə:si]

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n. 怜悯,宽恕,仁慈,恩惠
adj.

 

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