大家都有一个印象,岁数稍大一点的人一般很难快速接受新鲜事物.但在韩国,喜欢网上购物的40-50岁的中年人增长迅速,尤其是这一年龄段里的女性消费者的数量在过去四年中增长了四倍.

The Korea Joongang Dailys says it's a widespread assumption that more and more young consumers enjoy trawling through products on their computer screens, while middle-aged consumers remain committed to brick-and-mortar shops.

Many people in their 40s and 50s have switched to online shopping malls, with the number of online transactions by women in their 40s and 50s increasing more than threefold in the past four years.